Ж would love to grow, bloom and blossom -- to develop a programme with authors, thinkers, artists, musicians, directors, to show risky films and to finally form a longed-for but non-existent in Sofia library of adventurous periodicals. Тo jump, not merely survive. 

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There are 96 small and 27 large ‘trophies’ at Ж. 

For a monthly subscription people can hunt down the trophies.
There is just enough space under any of them for your name.

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Subscriptions come with perks (see below) the biggest one being that only subscribers can book a seat/table at Ж. Everyone else is free to enter and stay at any time, but only subscribers can make sure they have a reserved seat.